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Closing the Gap to Become a Better Advisor: A Case Study
by Kellie Nock on June 25, 2025

Exit Planning Institute® (EPI) is dedicated to educating and empowering advisors on the Value Acceleration Methodology™ so that they may better serve their clients, grow their professional expertise, and create significant companies. With more than 8,000 Certified Exit Planning Advisors (CEPA®) in the community, EPI aims to equip its wide array of advisors with the skillset to help business owners.
What is a CEPA?
The CEPA designation is for professional advisors who want to effectively engage more business owners to build value within their business and exit on their own terms. With the Value Acceleration Methodology, owners can build more valuable companies, have stronger personal financial plans, and align their personal goals through the Three Legs of the Stool™ approach. Earning the CEPA credential expands your expertise and enhances your ability to engage business owners and conduct value-added conversations around growth and exit.
CEPA Case Study
With the expanding community of CEPAs, it is essential to actively demonstrate the value and utility of the designation. Through a growing collection of EPI case studies, CEPAs share their professional experiences, both good and bad, to shed light on and provide real-life examples that fellow advisors and professionals can learn from.
In this EPI case study, Justin Goodbread, a Thought Leadership Council Member and CEPA, discusses his experiences using the Wealth Gap concept in his personal journey. By engaging in coaching and leadership, Justin successfully bridged the gaps in his life, enabling him to better serve his business owner clients as an advisor.
Request the Case Study Here
Learn more about Justin's story here and how he closed the gap in his own life to help him become a better advisor. Request your copy here:
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