Book Review: The Ultimate Sale: A Financially Simple Guide to Selling a Business for Maximum Profit


This past week, the read was The Ultimate Sale: A Financially Simple Guide to Selling a Business for Maximum Profit by Justin Goodbread. Paige Wysocki, EPI Marketing Coordinator, contributed her personal thoughts on Goodbread’s book.

The Ultimate Sale (in 100 words or less)

This book is a guide to creating an exit plan and increasing the value of your business now, so when it is time for you to retire you will be able to on your terms. This was a pretty lengthy read, as it took about four days of reading for about six hours.  

The Language Barrier Between Owners and Advisors

This book help solves the language barrier between owners and their advisors when it comes to exit planning. Whether you want to exit your business now, in 10 years, or plan to never exit, planning for the future is crucial to the success of your business.  Fewer than 20% of owners who want to sell their businesses will be able to and this book will help owners overcome the statistics and achieve their business and personal goals. 

You are not going to win a championship right away. Your business will not sell for millions now, but if you plan ahead, you can win that business championship. You can stack your bench with the right people who will buy-in to your business plan and your business growth plan.

Justin Goodbread, page 89

Never Forget the Goal

From my point of view, this book helped me understand the importance of starting with the end in mind for everything that I do. The deeper message that I took away does not just apply to starting, growing, and selling a business. For everything that you do in life, start with the end in mind and never forget your goal throughout the entire journey. 

Exit is Now

From Chris and Scott’s point of view, this book aligns with the statement that exit planning is simply good business strategy. Not all owners make decisions for their business with the end in mind, but they will have to exit eventually. From the perspective of an owner, this book can be applied to their day-to-day operations and implemented into their strategy to grow the value of their business.

Let’s Rate It




Am I an Expert Yet?

Although I am not an expert, I can tell you the importance of preparing your business for sale, and not leaving the end to chance.

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