The field of exit planning comprises a diverse range of advisors, specialists, software providers, and educators dedicated to facilitating optimal business exits for owners. Exit Planning Institute, recognized as a leading authority in this area, collaborates with numerous industry experts within this domain.
Today we share some insights from our Strategic Partner, Trainual that will help our advisor community strengthen their relationship with their owner clients.
What is a Strategic Partner?
Historically, Exit Planning Institute partnerships have been built around the Exit Planning Summit, offering a platform for partners to engage with hundreds of exit planning professionals once a year. While this event has blossomed into the largest in-person exit planning event in the United States, we have long felt there was an opportunity for more.
Using the Summit as the cornerstone, the Strategic Partnership Program offers a year-long engagement opportunity that provides a platform for partners to interact directly with the EPI community and supplements those engagements with a consistent, integrated content-sharing and branding strategy. Positioned as a preferred partner of EPI, CEPAs and non-CEPAs should feel confident leaning into these partners as complementary, value-added offerings to their practices and business owner clients.
Josh Koza, our Manager of Strategic Relationships, shares, “For me, the beauty of this program is the chance to build meaningful, significant relationships while fostering that same opportunity for the EPI community – partners and advisors alike. Exit planning is not a one-size-fits-all for every advisor, nor is the exit planning ecosystem and one-solution-fits-all marketplace. My hope is that this program provides advisors with a clearer understanding of the tools, resources, and education they can lean on to build a more successful, and significant, practice.”
Meet Trainual:
Trainual is an onboarding and training software where business owners can centralize training documentation and systemize operations, ensuring a consistent experience for employees. It creates a tangible asset and operations manual that can be sold without the owner.
How Does Trainual Drive Value for a Business Owner?
Trainual provides peace of mind for business owners by creating a business that does not rely on them. It is knowledge insurance that everything is in one place so the business could run without the owner. Trainual turns the business into a more tangible asset that could be sold without the owner and has less dependence on an earn-out for a smooth transition period. They share, “The owner has a more profitable company when everyone is following best practices. They have more innovation when everyone is encouraged to challenge and improve the norm of how things are done and a better culture where people are aligned with the responsibilities the company expects of them. Everyone is rowing in the same direction toward mission and vision.”
How would a Certified Exit Planning Advisor (CEPA) engage Trainual?
CEPAs could engage in two ways: for themselves or for their clients. Trainual says, “Professional services businesses are one of our top verticals. Service-based businesses are very dependent on people, and great training and processes ensure their companies are running top-notch. When their clients are running a healthier, more valuable business, it benefits the CEPA. They spend more as they grow, and work toward a more valuable exit.”
Are you interested in becoming a Strategic Partner? Contact our Manager of Strategic Relationships, Josh Koza, for more information!
